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Guardian - Mobile phone autism advertisement ruled offensive

Posted by Administrator (admin) on Apr 03 2007
In The Media >>

Jackie Dent

Wednesday March 24, 2004

The National Autistic Society (NAS) today described an advertisement for mobile phone screen wallpapers, found likely to have caused "serious and widespread offence" to people with autism, as a "borderline criminal offence".
The Advertising Standards Authority (ASA) today upheld a complaint against the Onetoo advertisement. It featured an image of actor Dustin Hoffman from the film Rain Man - in which he played a man with autism - with the word "RETARD" stamped across the picture.

Last changed: Apr 03 2007 at 5:09 AM

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